Flashing logo design by Horseshoe Design Animated logo design by Maryia Dziadziulia It can be something as simple as changing the colors of the static logo design and adding some effects. This technique is a safe bet if you’re new to animated logos because you can simply add an action to a preexisting logo to create a deeper emotional connection with your audience and therefore make it more memorable for them. Animated logo design by Radovan Ciobanenco In adding a humanistic personality to a logo, and using motion to enhance it, designers encourage audiences to connect this personality to the brand. The logo transforms from one image to another, such as an alternate version of the logo, or an amusing play on the original.Īnimated logo design by Maryia DziadziuliaĪnother use of changing logos is to instill a little delight or amusement, using animation to light up your character’s or mascot’s mood. Changing animated logosĬhanging animated logos don’t stay the same for long. Fading to black is a great technique if no other method for looping is available. This allows the designer more freedom in other aspects of design, such as the electricity effect from the example pictured above. When a logo emerges and submerges into a black background, it can loop endlessly with no negative effect on transitions. If in doubt, fading to black can work in almost any situation. The mesmerizing effect is even more potent taking into account the brand name, Rotavi it’s always recommended to design logos that accent the brand name to improve memorability, and a rotating circle for Rotavi does just that. Huber Lopez’s Rotavi logo design is the simplest version of this-the spiraling logo appears to never stop. The most important aspect when designing an animated loop is that the ending and beginning are the same so that it transitions seamlessly, but as these animated logos examples show, there are a few different ways to achieve this. Idea for animated logo design by Unlockit While this style isn’t necessary for situations when the logo only appears once, it’s perfect for when the logo is continuously displayed, such as on websites or digital ads. Animated logos for spelling out wordmarkĪnimated logo loops are when the animation repeats in a way that makes it look continuous.So check out our video or read our guide where we present 30 of the best-animated logos for inspiration, divided into five categories, and then we explain how you can get one yourself. The question is, how to use them? There are a few different styles to choose from, such as animated loops or animations that spell out the brand name, as you can see by our animated logos examples below. So, naturally, animated logos are a perfect fit! While traditionally logos have been unmoving for over a hundred years, now with animations so accessible in digital design, and the internet providing an ideal medium for moving images, it’s no surprise that animated logos are taking off. Logos are supposed to be fun, eye-catching and memorable.
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